Head of Social Media (Boston) Job at Gondola, Boston, MA

ZXFvckZMam01ekdYVVNEWXg5aG0vZENzT3c9PQ==
  • Gondola
  • Boston, MA

Job Description

At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.

As the Head of Social Media at WHOOP, you’ll own the programming across our owned media channels with the goal of originating compelling brand stories to efficiently drive global awareness for the brand and build a healthy funnel for high quality member acquisition.

RESPONSIBILITIES:

  1. Lead organic owned media channels, including social (e.g. Instagram, Threads, TikTok, etc.), YouTube, and emerging mediums.
  2. Develop playbooks for growth, engagement, alignment to the WHOOP mission/vision and ultimately conversion to the membership sales funnel.
  3. Own the WHOOP programming calendar and build a content planning process that ensures appropriate timing, alignment to tentpole moments, coverage of brand opportunities, resource allocation, and alignment to required impact.
  4. Evaluate content slate and develop framework for refining the content playbook.
  5. Develop a clear POV on the purpose of each distribution channel as a driver of larger business goals, and establish corresponding goals (i.e. TikTok organic is for brand growth, has a follower growth goal).
  6. Partner with Brand & Creative to develop social-first content that evolves the brand.
  7. Investigate, invent, and pursue new tactics for new audience reach. Continually rationalize channel mix.
  8. Track key performance metrics across and build a social media measurement framework across all platforms that informs strategy and optimizes performance. Partner with our analytics team to build dashboards and share actionable insights for continued improvement.
  9. Oversee and mentor the team in executing a social strategy and creating content that resonates, and manage and oversee partnerships, freelancers, and other vendors.
  10. Build a social partnerships and influencer strategy that supports broader Marketing goals.
  11. Evolve our community engagement strategy with an eye towards globalized support.

QUALIFICATIONS:

  1. 10+ years experience leading social at best-in-class brands. Direct experience in D2C, sports, health, and lifestyle preferred.
  2. Proven track record of starting, innovating, and scaling brand channels, in particular rapid response to emerging channels such as TikTok.
  3. Story-driven sensibility with analytically backed rigor.
  4. High-performing manager with experience building high-functioning teams.
  5. Moves quickly and intentionally and carries oneself with no ego.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.

#J-18808-Ljbffr

Job Tags

Part time, Freelance,

Similar Jobs

Piedmont Healthcare

Respiratory Therapist - Registered Job at Piedmont Healthcare

 ...the National Board for Respiratory Care as a Certified Respiratory Therapist (CRT) and licensed by the State of Georgia under the Composite State Board of Medical Examiners Required BLS credential Required ACLS credential within 30 days of hire Required Business... 

Mass General Brigham

Evening Customer Care Specialist Job at Mass General Brigham

 ...records, and meet quality standards. Ideal candidates have strong problem-solving skills, customer service experience, and a high school diploma. This part-time, onsite position offers evening shifts and a competitive hourly pay range of $17.36 to $23.08. #J-18808-Ljbffr... 

Pomeroy Living

Caregiver Assisted Living Job at Pomeroy Living

 ...available for all shifts. Responsibilities: Assist residents with daily living activities, such as bathing, dressing, and grooming...  ...skills Ability to lift up to 50 pounds #pm25 Benefits: ~ Paid Time Off - start accruing day one of orientation ~ Paid... 

City of Hope

Physical Therapy Resident Job at City of Hope

 ...must have a Doctorate of Physical Therapy at the start of the residency program Entry level position, no experience required. Prefer acute care internship experience. Current Physical Therapist License or Physical Therapist License Applicant in the State of California... 

Bilingual Therapies

Teacher of the Visually Impaired in Fairport, NY Job at Bilingual Therapies

 ...staff to develop and implement individualized education plans (IEPs) Utilize assessment data to monitor student progress and adapt teaching strategies as needed Train and guide staff and families on assistive technology and accessibility strategies Maintain...