We’re seeking a Digital Marketing Specialist who thrives at the intersection of creativity and data. In this role, you’ll design and execute multi-channel B2B campaigns, optimize performance through insights and A/B testing, and drive digital innovation that meaningfully connects with audiences across their journey. You’ll collaborate with marketing, sales, and branding teams, contributing strategic ideas and hands-on execution to deliver measurable business impact.
If you're passionate about leveraging data to fuel marketing growth, love the challenge of optimizing performance across multiple platforms, and want to be part of a team that values both creativity and results, we want to hear from you.
Responsibilities:Contribute to the planning and implementation of multi-channel digital marketing campaigns.
Coordinate, execute, and monitor paid social advertising campaigns across multiple platforms to drive brand visibility and lead generation (LinkedIn Campaign Manager, Meta Ads).
Optimize and manage Pay-Per-Click (PPC) advertising campaigns, including keyword research, ad creation, campaign management, and performance analysis, to increase website visibility and enhance Search Engine Marketing (SEM) efforts (Google & Microsoft Ads).
Build retargeting and remarketing audiences for various marketing campaigns, continuously evaluate performance, and implement data-driven improvements.
Regularly update website content and collaborate with team leads on strategies to enhance SEO performance and optimize paid advertising efforts.
Create high-converting landing pages for campaign conversion and quality lead capture.
Monitor and analyze digital performance using Google Analytics 4, Google Tag Manager, and platform-specific reporting tools. Consolidate insights into actionable reports to guide campaign strategy and decisions.
Support email marketing campaigns, lead nurturing initiatives, and audience targeting strategies.
Partner closely with marketing, branding, content, and sales team members to ensure digital efforts align with business objectives.
Stay current on digital marketing trends, tools, and best practices, including Artificial Intelligence (AI) applications in marketing.
We are excited to share that the base salary range for this position is $55,957.20 - $74,609.60. This position is also eligible for an annual discretionary bonus, targeted at 3%. NFI takes into consideration applicants' qualifications, experience, education, and geographic location when determining a starting rate of pay.
Employees are also eligible for a robust benefit program, which includes Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Paid Time Off, and Paid Parental Leave, among other benefit plan options.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
LA County Applicants: The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws.
...of students have graduated from Saint James and become practicing physicians throughout US, Canada and beyond. The position of our librarian is imperative for the success of our students. Job Description: We are seeking a dedicated and passionate Librarian to...
...A leading electrical contracting firm in Charlotte, North Carolina is seeking an entry-level Electrical Construction Helper to assist journeyman electricians. This role involves pulling wire, bending conduit, and maintaining a safe work environment. Ideal candidates will...
Extra Grooming And Health Care As NeededI have an American Cocker Spaniel who is small, wonderful health, 13 years old. Perfect temperament with people.. Will need to be kept from other animals and just given a command to stop if barking or refrained from trying to run...
...A leading consulting firm is seeking a Senior Urban Design and Planning Consultant in Brooklyn, NY. The ideal candidate will have over 8 years of experience in urban design and planning, focusing on community-centered development. Responsibilities include leading projects...
...The Sales Controller will play a pivotal role within the Finance team, contributing to the accurate and timely financial reporting for Mowi USA RMT. This position will be responsible for the preparation of operational and financial accounting reports for month-end,...