Job Description

Amazon Advertising Manager

Leading the hybrid revolution in cookware, Company has evolved from humble beginnings into a high-growth, pre-IPO brand recognized for innovation and quality. With a highly profitable omnichannel model, brand is redefining the impact of cookware in modern kitchens. Company mission is to create meaningful home experiences, where success is measured in the food memories made around the table.

As our Amazon Advertising Manager you'll be responsible for managing and optimizing Client's paid advertising strategy on Amazon to drive revenue growth and maximize ad efficiency. This role blends hands-on campaign execution with data-driven analysis and strategic research. It's an opportunity for a performance-driven marketer to develop into a senior strategist by mastering full-funnel marketplace growth.

Responsibilities include:

• Strategy Development: Design and substantiate full-funnel advertising strategies and budgets for every regional marketplace
• New Market Entry Advertising Planning: Support advertising go-to-market strategies for new regional marketplaces, adjusting for cultural nuances, regional trends, and consumer behavior.
• Keyword, Budget and Bidding Optimization: Conduct keyword research, manage bid strategies and budgets, and implement A/B testing on a continuous basis
• Performance Monitoring & Reporting: Track key performance metrics and provide up-to-date, data-driven reports and insights to various cross-department teams
• Creative Briefing & Testing Loop: Provide performance-driven insights to creative teams for iterative content development; track results and lead A/B testing loops
• Market & Competitor Analysis: Stay up to date on industry trends, competitor tactics, and new platform features to ensure industry-leading development
• Cross-Channel Impact and Coordination: Collaborate with other teams to ensure a cohesive digital marketing strategy with a true understanding of the impact of Amazon ads and sales on broader sales and brand performance
• Channel Expansion & Emerging Ad Tech: Evaluate and test emerging Amazon ad formats and tools, such as Amazon Marketing Cloud (AMC) to stay ahead of platform evolution

Job Tags

Similar Jobs